You're paying for shared leads.
The lead-gen platforms sell the same homeowner to four contractors. You are racing three competitors to the phone before you have even said hello.
Cost → Four quotes, one job, three losers
Estimates on the calendar, not leads in a spreadsheet.
Roofing, HVAC, plumbing, electrical, windows, epoxy, wraps. The founder sold roofs at the kitchen table. The campaigns are built the way a closer would build them.
Who this is for
- Roofing
- HVAC
- Plumbing
- Electrical
- Windows and doors
- Epoxy floors
- Car wraps
Booked estimates on the calendar, not leads in a spreadsheet.
In one paragraph
Webaroo Media runs Meta ads for contractors and home-services companies, including roofing, HVAC, plumbing, electrical, windows and doors, epoxy flooring, and car wraps. Campaigns point to a dedicated landing page, every lead is texted and called back within minutes, estimates are tracked in a pipeline, and finished jobs trigger a Google review request.
01The diagnosis
Why it isn't working yet.
Your crew is in the field and nobody answers.
The lead comes in at 2pm. Everyone is on a roof. The homeowner gets a callback at 7pm, after they booked someone else at 2:15.
Cost → The estimate you never ran
Storm season is feast, the rest is famine.
When the weather does the marketing, the phone rings. When it does not, you are back to yard signs and hoping the referral well holds.
Cost → Six slow months a year
Great work, 41 reviews.
You have finished hundreds of jobs. Your Google profile shows a fraction of them. The homeowner comparing you tonight does not know the difference.
Cost → The job that went to the guy with 300 reviews
02The stack, applied
The same five lanes, built for your trade.
Campaigns and creative
Offers built around the job, not the brand: free roof inspection, AC tune-up with a replacement credit, financing-led window offers. Creative shot in the field, not stock.
Landing pages
One page per service. Address field, photo upload, phone number. Loads in under 2 seconds on a cracked phone screen.
Speed-to-lead
Homeowner submits, gets a text in under a minute, and a call within five, every day of the week, while your crew is still on the roof.
Pipeline and tracking
Every lead moves from new to contacted to estimate booked to sold. You see cost per estimate and cost per job, by service.
Review engine
Job marked complete in the pipeline triggers a review text with your Google link. Reviews from real jobs, automatically.
Each lane in detail: the growth stack.
03Offer angles
Offers that sell the job, not the brand.
Sample angles we build from. The one we run for you comes out of the audit.
Inspection-led
Free roof inspection with a written report. Low commitment, high intent after a storm.
Financing-led
New AC from $X/month. Converts replacement shoppers who are quoting on payment, not price.
Seasonal urgency
Pre-summer AC tune-up with a replacement credit. Fills the calendar before the heat does.
Before and after
Epoxy floor and car wrap work sells on the photo. Carousel creative from your own jobs, nothing stock.
04What we track
The numbers on your dashboard.
Cost per estimate
Tracked
Not cost per lead. Cost per booked estimate, by service.Speed-to-lead
< 5 min
Automated text and call, every lead, seven days a week.Review rate
Tracked
Reviews generated per completed job.06Questions
Questions from home services owners.
Do you work with more than one roofer in the same area?
No. One client per trade per market. If you are the roofer we work with in Dallas, we are not running ads for another roofer in Dallas.
We already use JobNimbus / AccuLynx / ServiceTitan. Does the stack work with it?
Usually, yes. The follow-up automation and pipeline run in our CRM and push to yours, or we build directly in what you have. We confirm on the audit.
How do you handle storm season?
Campaigns are built to scale up when the weather hits and to keep running on inspection and maintenance offers when it does not. The goal is a calendar that does not depend on the forecast.
Still have a question?
Email hunter@webaroo.us or call (239) 257-8148.
Show us what you're running. We'll tell you straight.
Bring your ad account, your lead sheet, and your calendar. We will tell you what we would run, or that we are not the fit.
- Free 30 minutes
- Bring your numbers
- Straight answer on fit