Offer strategy
Before any ad runs, we build the offer: what you are selling, to whom, with what reason to act now. It is written from how the job actually sells, not from a brand guide.
Campaigns built like a closer would build them.
The offer comes first. Then the creative, the targeting, the launch, and a weekly loop of testing that drives cost per lead down. You see every number, every week.
In one paragraph
Webaroo Media's Meta ads management service covers the full campaign lifecycle for Facebook and Instagram: offer strategy, ad creative and copy, audience targeting, campaign launch, weekly optimization, and reporting. Campaigns are built around an offer that sells, point to a dedicated landing page, and are measured on cost per lead and cost per booked job rather than reach or impressions. It is sold as a flat monthly rate quoted on a free audit call; ad spend is paid by the client directly to Meta.
01What you get
What is included.
Creative and copy
Static, carousel, and short video ads, written and built in-house. New variations every week. Shot from your work where we can, never stock-photo generic.
Targeting and structure
Campaign structure built for Meta's current algorithm: broad where it works, narrow where it has to be, retargeting for everyone who clicked and did not convert.
Launch and tracking
Pixel and Conversions API installed and verified. Every lead and booked job flows back to Meta so the algorithm optimizes for the right thing.
Weekly optimization
Winners scale. Losers get cut. New creative enters the test. Budgets move to what is producing booked jobs, not what is producing clicks.
Reporting you can read
One screen: spend, leads, cost per lead, booked, cost per booked job. Sent on the schedule your package sets. Bad weeks included.
02The numbers we run on
Measured on booked jobs, not clicks.
Sample numbersin → out
- Ad spend$0
- Leads0
- Booked0
- Revenue$0
Cost per lead
Tracked weekly
By campaign, by creative, by audience.Cost per booked job
Tracked weekly
The number you actually care about.Creative refresh
Weekly
New variations enter the test every week.03How it runs
What a month looks like.
Week 1
Build and launch
Offer locked, creative built, pixel verified, campaigns live. Landing page and follow-up automation go live the same week.
Week 2
First signal
Early cost per lead by creative and audience. First cuts made. First retargeting audiences filled.
Week 3
Test the winners
New variations built on what is working. Budget shifts toward the creative producing booked jobs, not just leads.
Week 4
Report and plan
Full month on one screen. What we are scaling, what we are cutting, what we are testing next. Then it repeats.
04The guarantee
What is guaranteed, and what isn't.
Guaranteed, in writing
- Campaigns live within 7 business days of kickoff
- Pixel and Conversions API installed and verified before launch
- New creative variations tested every week
- Reporting delivered on your package's schedule, bad weeks included
- You own the ad account, the pixel, and the data
Expected, not guaranteed
- Cost per lead trending down between week 2 and week 6
- First leads within days of launch
- Retargeting audiences producing cheaper booked jobs by month 2
We put the work in writing and we do it. We do not promise revenue, lead counts, or close rates, because we do not control your pricing, your crew, or your reputation.
05Questions
Questions about meta ads management.
Do you run Google Ads too?
Not as a core service. Meta is where the cheapest qualified attention is for most service businesses, and doing one platform properly beats doing three badly. If your business genuinely needs search, we will say so on the audit.
Who owns the ad account?
You do. We work inside your Business Manager as a partner. If we ever part ways, everything stays with you: account, pixel, audiences, creative.
How much should I spend on ads?
It depends on your market, your average ticket, and how many jobs you can take. We recommend a starting budget on the audit call based on what it takes to get clean data in the first 30 days. You pay Meta directly.
Do you need my existing creative or brand assets?
Helpful, not required. We build creative in-house. Photos and video from your actual jobs make the ads better, so we will ask for them.
Still have a question?
Email hunter@webaroo.us or call (239) 257-8148.
Show us what you're running. We'll tell you straight.
Bring your ad account, your lead sheet, and your calendar. We will tell you what we would run, or that we are not the fit.
- Free 30 minutes
- Bring your numbers
- Straight answer on fit